GELEN is a traditional American coffee casual drink. GELEN produces a variety of flavors in a multi-layered way. The professional American coffee meets the needs of people who have requirements for American coffee and finds a "light life" way. The purity and taste of the product are distinguished by different low-saturation colors, which makes the overall packaging style more visually expressive and highlights the brand quality.

We extract "G" as the core symbol, and take "stir your own taste" as a new brand concept. Extract the letter G as a graphic application, use it in a large area, emphasize the brand name, and combine the visual language with light weight.